In-House Team  11+ Years Experience

Office 102, 1st floor CBD Bank Building, Near Sharaf DG Metro Station (Exit 1) Al Mankhool - Dubai, UAE

info@prodigymarketingagency.com

Our Location

Mon - Fri : 09:30AM - 07:00PM
Sat : 10:30AM - 06:00PM

+971 50 688 4073
+971 50 688 4073

Frequently Asked Questions

While it depends on your specific industry and business model, in today's digital age, a website is a fundamental asset for most businesses. It serves as your digital storefront, a primary source of information for potential customers, and a powerful tool for building credibility and trust. Even a simple, professional one-page website can provide a significant advantage by establishing your online presence and giving you a point of contact for interested clients. For many businesses, not having a website means losing out to competitors who do.

It's important to be aware of all the potential costs involved. Beyond the initial
design and development, you should also budget for:

  • Domain Name: Your website's address on the internet (e.g., www.yourbusiness.com).
  • Web Hosting: The service that keeps your website online and accessible.
  • SSL Certificate: Essential for website security, especially for e-commerce sites.
    Premium
  • Plugins/Themes: If your website is built on a platform like WordPress, you
    may need to purchase premium themes or plugins for specific functionality.
  • Maintenance & Support: Ongoing updates, backups, and security monitoring to keep
    your website running smoothly.
  • Content Creation: If you need professional copywriting, photography or videography,
    this will be an additional cost.
  • Training: providing training on how to use your new website's Content Management
    System (CMS) so you can update content and manage the site yourself.
  1. Discovery & Strategy: We start with a kick-off meeting to understand your business, goals, target audience, and competitors. We'll discuss the scope of the project, desired features, and overall strategy.
  2. Content Gathering: You will work with our content team to gather and create all the text, images, and other media for the website. We typically require a significant portion of the content before we begin development.
  3. Design: Our designers will create a visual representation of your website, starting
    with wireframes (basic layouts) and then moving to mockups (detailed designs). You'll have the opportunity to provide feedback and request revisions to ensure the design aligns with your brand and vision.
  4. Development: Once the design is approved and the content is ready, our developers will bring the design to life, building the website on the chosen platform (e.g., WordPress, Shopify, or a custom framework).
  5. Testing & Quality Assurance: We rigorously test the website across different
    browsers, devices, and screen sizes to ensure it is fully functional, responsive, and
    bug-free.
  6. Launch: Once you've approved the final website, we'll handle the entire launch
    process, making your new site live to the world.
  7. Post-Launch: After launch, we can provide ongoing support, maintenance, and
    digital marketing services to help you grow your online presence.
Absolutely! Your input is crucial to the success of the project. We encourage active collaboration throughout the design phase. You'll have multiple opportunities to review the designs and provide feedback. Our goal is to create a website that you are proud of and that accurately represents your business.
The timeline for website development can vary greatly depending on the complexity of the project, the number of revisions, and how quickly you can provide feedback and content. Here are some general estimates:
  • Basic Informational Website: 4-8 weeks
  • Business Website with CMS: 8-12 weeks
  • E-commerce Website: 12-16+ weeks
  • Custom Web Application: 4-6+ months If you have a specific deadline, please let us know, and we will do our best to create a timeline that meets your needs.
We build most of our websites on a Content Management System (CMS), which allows you to easily update your website's content without needing to know how to code. The specific CMS we recommend will depend on your needs:
  • WordPress: The world's most popular CMS, it's incredibly versatile and has a vast library of themes and plugins. It's an excellent choice for most informational and business websites.
  • Shopify: A leading e-commerce platform that makes it easy to set up and manage an online store.
  • Custom Solutions: For highly complex projects with unique requirements, we may recommend a custom-built solution using modern frameworks like React, Angular, or Vue.js. We will discuss the best platform for your specific needs during our initial consultation.
Yes, we can! We have a content team that can help you with everything from copywriting and editing to developing a full content strategy. We understand that creating high-quality content can be time-consuming, so we offer a range of content services to meet your needs. We can also provide guidance and templates if you prefer to write the content yourself.
Yes, all the websites we build are created with SEO best practices in mind. This includes using clean code, optimizing site speed, ensuring mobile-friendliness, and creating a logical site structure. We also conduct an initial SEO audit to identify the best keywords for your business and industry. While we lay a strong SEO foundation, it's important to understand that SEO is an ongoing process. To achieve and maintain high rankings in search results, you will need an ongoing SEO strategy.
This is a common question, and it's important to have realistic expectations about SEO. Achieving top rankings on Google takes time and consistent effort. Here's why you won't see immediate results:
  • It takes time for Google to crawl and index your new site. This can take anywhere from a few days to a few weeks.
  • SEO is a long-term strategy. It involves building authority, creating high-quality content, and earning backlinks over time.
  • Competition is fierce. You are competing with other businesses that have been investing in SEO for years. We recommend a post-launch SEO plan to help you gradually improve your rankings and attract more organic traffic.
This is a critical question to ask any web development agency. Our policy is that you, the client, own 100% of your website upon final payment if the website is deployed on client's server. This includes all the code, design files, content, and any other assets we create for you. We will provide you with all the necessary files and documentation so you have full control over your website. Be wary of agencies that have clauses in their contracts that state they retain ownership of the website; this can make it difficult for you to move your site to another provider in the future.
We offer a range of support and maintenance plans to ensure your website remains secure, up-to-date, and performing at its best. Our plans typically include:
  • Regular Backups: Daily or weekly backups of your website's files and database.
  • Software Updates: Keeping your CMS (e.g., WordPress) and any plugins or themes updated to the latest versions.
  • Security Monitoring: Proactively monitoring your website for security threats and malware.
  • Performance Optimization: Ensuring your website continues to load quickly and efficiently.
  • Technical Support: Providing you with a dedicated point of contact for any technical issues or questions you may have. We can customize a support plan to meet your specific needs and budget.
Yes, absolutely. We build our websites on user-friendly Content Management Systems (CMS) that are designed to be easy to use. We will provide you with comprehensive training on how to update your website's content, add new pages, and manage other aspects of your site. However, for more technical updates, security, and server management, we recommend one of our maintenance plans to ensure your site remains in top shape.
You can, and for some very early-stage businesses or personal projects, it may be a reasonable starting point. However, there are important limitations to understand. Free or low-cost website builders offer limited customisation, often include the platform's own branding, have restricted SEO capabilities, and can become very expensive as you add features
For a business that is serious about growth, a professionally built website on a platform like WordPress gives you complete ownership, full flexibility, superior SEO performance, and the ability to scale without limitations. The investment pays for itself many times over in the long run.
This is a painful but extremely common experience We take this concern very seriously. Here is how we earn and protect your trust:

First, we will show you live URLs of websites we have built — not just screenshots or PDF mockups. You can visit those sites, test them on your phone, and see the quality of our work in the real world.

Second, we will introduce you to the specific team members who will work on your project.

Third, our contract is clear about deliverables, timelines, revision rounds, and ownership. There are no ambiguous clauses. Finally, we structure our payment terms so that you never pay 100% upfront — our standard is 50% to begin and 50% upon your final approval before launch.
This question deserves a completely honest answer. A ₹5,000 website is almost always a pre-made template with your logo and text dropped in. It will look generic, perform poorly on Google, load slowly, and be difficult or impossible to update. More critically, many of these providers retain ownership of the website and host it on their own servers, meaning if you ever want to leave, you may find yourself starting from scratch.

The cost of a website should be evaluated against the return it generates. A professionally built website that ranks on Google, loads quickly, and converts visitors into enquiries can generate business value over its lifetime. The question is not "how cheap can I get a website?" but rather "what is the right investment to get a website that actually works for my business?"
This is an excellent question that many clients wish they had asked. In many agencies, the person who sells you the project is entirely different from the team that builds it. We address this directly. During our initial consultation, we will introduce you to your dedicated Account Manager, who will be your primary point of contact from the first meeting through to the post-launch period. You will also meet the lead designer and lead developer assigned to your project before work begins.
This depends on the package you choose, and we are always transparent about this. We offer two approaches:

Template-Based Design: We use a professionally designed, premium theme as a starting point and customise it extensively with your branding, colours, fonts, and content. This is a cost-effective option that can produce a highly professional result. The final website will not look "templated" to the average visitor, but a trained eye may recognise the underlying theme structure.

Custom Design: We design every element of your website from scratch in Figma, creating a completely unique digital identity. This is a higher investment but results in a website that is entirely distinctive and built precisely around your brand and user experience goals.
We will recommend the right approach based on your budget and business goals.
Every website we build is fully responsive and mobile-first. This is not optional — it is a fundamental requirement. The majority of internet users access websites primarily on their smartphones.A website that does not work perfectly on mobile is not a website
We build all our websites on user-friendly Content Management Systems (CMS) — primarily WordPress — that are specifically designed to allow non-technical users to manage their own content. You will be able to update text, replace images, add blog posts, and make other content changes without writing a single line of code. We provide a comprehensive training session before launch to ensure you are comfortable managing your website independently.
Our standard projects include a defined number of revision rounds, which are clearly stated in your proposal and contract. Typically, this includes three rounds of development revisions. This structure is in place to protect both parties — it ensures we deliver what was agreed, and it prevents the project from expanding indefinitely without additional compensation.

It is important to understand the difference between a revision (changing something within the agreed scope, such as adjusting a colour or rewriting a paragraph) and a new feature request (adding something that was not part of the original brief, such as a booking system that was not discussed). New feature requests are quoted and billed separately.

After the website launches, any changes or additions are handled through our maintenance and support plans or quoted as separate projects, depending on the scope.
Upon receipt of your final payment, you own 100% of your website if the website is hosted on a hosting account that is registered in your name and under your control. . This includes all the code, design files, images, database, and any other assets created for your project. You will have full administrator access to your website from day one.

If you ever decide to move to a different agency or developer, you are completely free to do so. We will provide all the necessary files and documentation to facilitate a smooth transition. We do not use proprietary systems or lock-in mechanisms of any kind. Our goal is to earn your continued business through the quality of our work, not through technical dependency.
Website downtime can be caused by hosting issues, software conflicts, or, in rare cases, security incidents. Our maintenance plan clients have access to a dedicated support channel with guaranteed response times. For critical issues (website completely down), we aim to respond within two hours during business hours. For noncritical issues, we aim to respond within one business day. Our dual-office structure in the UAE and India means we have team members available across a wider range of hours than a single-location agency