CASE STUDY
Driving Quality
Call Leads for
Best in Town
Home Appliances Repair Services · Dubai, UAE
Powered by Prodigy
302
Total Calls Generated
86%
Call Conversion Rate
AED 11.43
Cost Per Lead
ABOUT THE CLIENT
Best in Town – Home Appliances Repair
- Best in Town is a Dubai-based home appliance repair company serving residential and commercial clients across the UAE.
- They specialize in repairing washing machines, refrigerators, dishwashers, dryers, and other major home appliances.
- With a team of certified technicians, they promise same-day service and transparent pricing.
- Operating in a highly competitive Dubai market, Best in Town needed a reliable digital channel to generate inbound call leads at scale.
INDUSTRY
Home Appliances Repair
LOCATION
Dubai, UAE
GOAL
Inbound Call Leads
PLATFORM
Google Search Ads
THE CHALLENGE
A Competitive Market Demanding Smart Targeting
Saturated Market
Dubai’s home appliance repair space is crowded with 6+
active competitors running parallel Google Ads
campaigns.
Lead Quality
The client needed genuine phone call leads—not just
clicks—from users with high purchase intent ready to
book a repair.
Budget Efficiency
With a tight budget, every dirham had to convert. Wasted
spend on irrelevant clicks was not an option.
Ad Visibility
Competing against well-established local players like
justlife.com required smart bidding to win top-of-page
positions.
OUR STRATEGY
Precision Call Lead Campaign on Google Search
01
Call-Only & Call Extension Ads
Designed campaign exclusively to drive phone calls. Used call extensions and call-only ads to make it frictionless for users to call directly from the SERP.
02
High-Intent Keyword Targeting
Focused on bottom-of-funnel keywords like 'washing machine repair Dubai', 'AC technician near me', and 'appliance fix same day'.
03
Smart Bidding Optimization
Leveraged Google's Smart Bidding with Target CPA, continually optimizing toward converting calls to minimize cost per lead.
04
Competitive Positioning
Monitored auction insights weekly and adjusted bids and ad copy to maintain top-of-page dominance over key competitors.
Campaign Setup
- Campaign Name
- Campaign Type
- Campaign Goal
- Bidding Strategy
- Target Market
- Flight
- BIT-Call-Leads-20-Apr'26
- Google Search
- Call Leads
- Smart Bidding / CPA
- Dubai, UAE
- April 2026
CAMPAIGN RESULTS
Numbers That Speak for Themselves
3,943
Total Impressions
Searches where ads appeared
351
Clicks
Users who engaged with ads
8.90%
Click-Through Rate
vs. ~3% industry average
302
Call Conversions
Qualified inbound calls
86.04%
Conversion Rate
Clicks that became calls
AED 9.83
Avg. Cost Per Click
Efficient CPC management
PERFORMANCE DEEP DIVE
Ad Visibility & Conversion Funnel
3,943
Impressions · 100%
351
Clicks · 8.90%
302
Call Conversions · 86%
Total Spend: AED 3,450.54 | Cost/Lead: AED 11.43
Conversion Funnel
COMPETITIVE LANDSCAPE
Auction Insights — How We Stack Up
| Competitor | Impr. Share | Overlap Rate | Top Page Rate | Abs. Top Rate | Outranking |
|---|---|---|---|---|---|
| Best in Town (Our Client) | 15.04% | - | 77.66% | 28.26% | - |
| justlife.com | 16.63% | 27.19% | 83.18% | 19.98% | 12.40% |
| 24x7repair-uae.com | < 10% | 5.21% | 61.65% | 27.57% | 14.55% |
| superfixappliances.com | < 10% | 21.05% | 62.53% | 16.61% | 13.73% |
| fastfixingdubai.com | < 10% | 5.14% | 63.65% | 11.45% | 14.67% |
| fixmyappliance.shop | < 10% | 2.39% | 64.39% | 16.24% | 14.83% |
| dubaiappliancefixers.com | < 10% | 0.74% | 57.96% | 20.83% | 14.95% |
KEY WINS
What Made This Campaign Exceptional
🏆 86% Conversion Rate
Industry-leading conversion rate meant almost 9 out of every
10 clicks turned into a direct phone call — a remarkable result
in a competitive repair services market.
💰 AED 11.43 Cost Per Lead
Highly efficient cost per call lead, achieved through continuous
bid and keyword optimization — delivering strong ROI on every
dirham spent.
📈 77.66% Top-of-Page Rate
Our ads dominated the top of Google search results, ensuring
maximum visibility against established competitors including
justlife.com.
📞 302 Qualified Calls
Over 300 inbound phone calls generated, each representing a
high-intent customer actively seeking appliance repair services
in Dubai.
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302
Calls
86%
Conv. Rate
11.43
AED/Lead
77%
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